Brand Campaign (2025)
SMARTSHEET
project managers anonymous
Creative Director / Writer
yeah, project managers are feeling burned out…
And statistics prove it!
In fact, according to a 2025 LinkedIn study, PMs are the experiencing the highest rate of burnout (50%) in any industry. This campaign utilizes empathy and humor to drive engagement while highlighting real pain points, positioning Smartsheet as the voice of reason in the chaos.
metrics & RESULTS:
140% lift in MQL offer form completion,
10% reduction in CPM avg.
22% reduction in CPV avg.