Sponsorship Activation (2023)

CLIMATE PLEDGE arena

the first residence

Creative Lead

The Seattle Kraken and Climate Pledge Arena’s

first-ever artist residency

In The First Residence, internationally acclaimed photographer Matika Wilbur (Swinomish & Tulalip), transforms a section of a world-class arena into an interactive exhibition. I pitched the concept of an artist-in-residence to Climate Pledge Arena and the Seattle Kraken, collaborating with Matika and her team to make it a reality.

Metrics & Results

  • Earned media:

    • 7 online stories

    • 2 Yahoo! reposts

    • 3 broadcast segments

  • 5800 landing page views + ~5 min. avg visit

  • 98% positive social net sentiment

  • 170k total social imppressions

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